You will own the content creation across our B2C, B2B and B2B2C brands, leading a team of content experts to create a variety of content that drives long term customer and commercial growth. You will own the overall content strategy creating compelling insight driven content, integrate this into the broader digital, campaign and CX activity and support a multichannel/integrated campaign management strategy.,

Responsible for creating a multichannel content strategy that facilitates engagement across the sales pipeline and customer lifecycle

Develop and create insight led content with a vision for content that always provides value to its intended audience

Drive demand through content across social media, SEO and our brand websites

Develop content in line with our brand and distribution strategies including digital, video, influencers, podcast etc

Coordinate a team of creatives and content designers, and ensure end to end delivery of high-quality interactive content

Development of a lean content development process building insight, ideation, design, development, delivery and publishing into a sprints and releases in line with campaign activity

Measure and analyse content performance ensuring that content is effective and valuable to customers

Work with the insights team to develop a insights development approach to drive content development

7 Years+ Content Marketing experience, preferably across multiple brands and distribution strategies

Experience specialising in content creation across the full range of marketing channels including social media, SEO, Affinity

Significant experience developing a variety of different content including video, written, influencer, podcast

Experience of building and scaling a content production infrastructure

Team Leadership Experience

Experience of working in the insurance sector.

Working across multiple brands and distribution strategies.

Experience in developing content in niche markets a bonus

Experience developing content for European markets a bonus

Knowledge of insurance, financial or professional services sector

Strong understanding of building compelling, insight driven content

Good understanding of marketing technology relevant to content management

Passion for innovation, pushing for new things rather than relying on the tried and tested.

Great communicator with experience working with stakeholders

Strong IT skills, including MS Office Suite

Brand and Content is a newly formed team, sitting across the Underwriting and Schemes division of PIB Group. There are more than15 brands within the division, covering a variety of insurance products from Pet and Motor to Childcare and Healthcare. The group is proud of the heritage of its businesses, with hundreds of years of collective experience in serving customers and leading the way for the industries they serve., Being a part of our PIB Community Trust, we support fundraising where you can apply for grants from PIB Group towards your chosen charity

PIB Group are committed to improving their environmental impact in a responsible way. From the individual actions that our colleagues take every day through to installing the right facilities across our premises, there are many measures in place to help reduce PIB's carbon footprint.

Competitive holiday allowance with the annual option to buy additional days

Death in Service benefit of x4 salary

Company pension scheme

Parking at the office

Very generous maternity and paternity leave packages

A flexible benefits package which allows you to add additional benefits to your overall package

Our benefits portal offers discounts on technology & electronics, cinemas, restaurants, days out, mortgage advice, travel and many more

Referral schemes

Discounted rates on PIB products

We offer a first-class employee benefits and welfare package to support our employees with financial management, cycle to work scheme, counselling support, health screening, will writing, menopause support, books, stopping smoking and much more

We also offer a wide range of discounts including a kids pass - giving you discount to over 4500 attractions and activities, discounts at hairdressers and beauticians, climate change projects with lots of other options to choose

PIB has a comprehensive learning & development framework, including professional study options and apprenticeships which are available to all employees, and which will support your career development